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D7.7: RFID, Profiling, and AmI

Cases & Scenarios  Title:
INTRODUCTION
 Case study: the Metro Future Store in Rheinberg

 

Introduction

 

In this chapter a set of three case studies will be presented to provide an idea of state of the art use of RFID as an enabling technology for AmI. Section 3.2 presents a case study on the Metro Future Store, which tested the use of RFID beyond the supply chain to profile customers and provide better services; section 3.3 presents a case study on the use of RFID in the educational setting of a museum to enhance interactive communication and guidance for visitors; section 3.4 present a study on the use of RFID in a US pharmacy chain to enhance drug management and prevent mistakes.  

After the cases, which deal with the state of the art, a set of three scenarios will be presented to provide some idea of the direction in which RFID applications may develop (prospective research). Section 3.5 presents a scenario for social inclusion of visually handicapped people; section 3.6 presents a scenario on security risks in the case of RFID enhanced clothes; section 3.7 presents a scenario on privacy risks in the case of RFID enhanced products in the case that profiling is used for customer relationship management (CRM). 

 

 

 

Cases & Scenarios  fidis-wp7-del7.7.RFID_Profiling_AMI_02.sxw  Case study: the Metro Future Store in Rheinberg
Denis Royer 12 / 43