Resources
Identity Use Cases & Scenarios.- FIDIS Deliverables.
- Identity of Identity.
- Interoperability.
- Profiling.
- Forensic Implications.
- HighTechID.
- Privacy and legal-social content.
- D13.1: Identity and impact of privacy enhancing technologie.
- D13.1 Addendum: Identity and impact of privacy enhancing technologies.
- D13.3: Study on ID number policies.
- D13.6 Privacy modelling and identity.
- D13.7: Workshop Privacy.
- D14.1: Workshop on Privacy in Business Processes.
- D14.2: Study on Privacy in Business Processes by Identity Management.
- D14.3: Study on the Suitability of Trusted Computing to support Privacy in Business Processes.
- D14.4: Workshop on “From Data Economy to Secure.
- D16.3: Towards requirements for privacy-friendly identity management in eGovernment.
- Mobility and Identity.
- Other.
- IDIS Journal.
- FIDIS Interactive.
- Press & Events.
- In-House Journal.
- Booklets
- Identity in a Networked World.
- Identity R/Evolution.
 |
Title: HURDLES FOR THE ACCEPTANCE OF PERSONALISED SERVICES |
 |
Hurdles for the Acceptance of Personalised Services
According to the ECE IV survey, German market enterprises regard the protection of privacy and the protection of their customers’ data as two significant hurdles for the supply of personalised services. According to the most significant hurdle, the intricate and cost intensive integration of personalised services into existing processes and existing organisation (87.9 %), 84.1 % of the participating enterprises expect a negative customer reaction owing to a violation of their privacy, 84.2 % doubt the compliance with the data protection laws and 81.9 % expect a lower customer acceptance (Sackmann and Strüker, 2005). Better services, individualisation of services and convenience for the customer are therefore faced with the dangers of manipulation of identity, profiling, identity theft and undesirable delegation of personal data.
| |
   |
|
| 8 / 38 |
