Title: INTRODUCTION

Mobile Identity Management (MIdM) with all its facets is becoming ever more important for today’s organisations and users. Increasingly more new services and applications scenarios are being discussed and introduced into the market. These markets and their underlying mechanisms have been investigated by scientists and market research institutions in the past years and various contributions were made in both the scientific and practitioner’s literature.

Extending the discussions and findings of FIDIS Work Package 11 on mobility and identity, this deliverable focuses on the economic aspects of mobility and identity. As initially discussed in FIDIS deliverables D11.1, D11.2, and D11.5 user centricity can be considered an important factor for mobility and identity and the services being used in this context. Consequently user centricity plays a major role in this report.

The report is divided into 7 main chapters, whose structure and content is further visualised in . Following the introduction (Chapter ) and starting from the notion of user centricity, Chapter discusses the four-sector-model. This model categorises existing mobile solutions from the perspective of the user of a mobile device in order to motivate the need for privacy and security of communication within and across the borders of the individual sectors.

Figure : Structure of FIDIS deliverable D11.3

Chapter analyses the legal perspective and the requirements from data protection legislation and other compliance related statutes towards mobile services and applications. To this regard, the user control perspective can be considered an integral part of data protection and is therefore discussed in this context.

Resulting from the discussion in the previous chapters it can be assumed that the more control over their privacy users can achieve on their own, the fewer external protection mechanisms maybe necessary. Accordingly, the data protection discussion shows that Mobile Identity management (MIdM) and Identity management (IdM) are useful instruments to support privacy protection (cp. Chapter ). At the same time the domain of mobile markets is creating a major need for privacy protection, especially due to its extensive use of location information as a basis for basic communication functions as well as a basis for location based services and applications (cf. FIDIS deliverable D11.2).

Following up on the user-centric markets and the compliance/law perspective, Chapter discusses the relevant economic theories that help to better understand the adoption and trust building mechanisms of customers and end-users using mobile services and applications. Furthermore, requirements for continuous trust building are presented that should help organisations to streamline their product development efforts for mobile applications. These theories offer a starting point to analyse the impact of MIdM technology, legislation, and customer behaviour towards the customers’ acceptance of a newly introduced technology or service.

In order to combine the previously discussed perspectives (markets, compliance/law, and economic theories) Chapter proposes initial ideas for a framework which can give a holistic view on MIdM technology from various relevant perspectives. Here, an approach similar to the balanced scorecard concept is taken, in order to combine the different perspectives on MIdM and mobile services and to overcome some limitations of the theories being introduced in Chapter .

Chapter summarises the findings and gives an outlook on further research opportunities and developments in the market for mobile applications and services.