D11.3: Economic aspects of mobility and identity

Title: CONCLUSIONS

Looking at the markets for mobile application and services, various players and communicational contexts can be identified as being present in the value chain for mobility and identity. As a result, mobility is becoming a major part and identities need to be managed when using mobile applications and services in order to preserve privacy and to comply with relevant data protection legislation. 

Furthermore, investments in infrastructure technologies, such as MIdM in mobile applications and services are always problematic. Accordingly, one needs to understand the relevant perspectives and mechanisms that drive adoption and user trust. In this deliverable the market acceptance and the general mechanisms for the diffusion of new technologies into an emerging market were presented from various aspects.  

Furthermore, an initial framework based on the balanced scorecard concept is presented. Focussing on the strategies towards the products and services the proposed framework should help to give a holistic view on MIdM technology from the relevant perspectives, as it integrates different aspects and notions. This should offer the opportunity to mobile operators and services providers to streamline their product development efforts for mobile applications and to offer better products and services tailored towards the needs of users and customers.