Title: PRELIMINARY CONCLUSIONS

Preliminary Conclusions

As shown in the previous chapters, there are various models and theories available which help to understand the developments in the market. These models are continuously developed and extended to better explain the mechanisms behind consumer adoption and trust building.  

Moreover, there are also models that are directly tailored towards the market of mobile applications and services, such as the PoC model. This is due to the fact that it has the closest relation to explain customer behaviour with regard to the trading of privacy to convenience and also links into the data protection and privacy discussion in Chapter . However, in order to include all relevant aspects, new and extended models seem to be necessary. Initial ideas for an approach are discussed in the following chapter.