Resources
Identity Use Cases & Scenarios.- FIDIS Deliverables.
- Identity of Identity.
- Interoperability.
- Profiling.
- Forensic Implications.
- HighTechID.
- Privacy and legal-social content.
- Mobility and Identity.
- D11.1: Mobility and Identity.
- D11.2: Mobility and LBS.
- D11.3: Economic aspects of mobility and identity.
- D11.4: Workshop on Mobility and Identity.
- D11.5: The legal framework for location-based services in Europe.
- D11.12: Mobile Marketing in the Perspective of Identity, Privacy and Transparency.
- Other.
- IDIS Journal.
- FIDIS Interactive.
- Press & Events.
- In-House Journal.
- Booklets
- Identity in a Networked World.
- Identity R/Evolution.
D11.12: Mobile Marketing in the Perspective of Identity, Privacy and Transparency
Deliverable D11.12 on Mobile Marketing in the Perspective of Identity,
Privacy, and Transparency puts a multifaceted FIDIS view on the topic of
mobile marketing.
Thereby the deliverable stresses on the role and importance of collecting
information about users’ identity attributes and their behaviour, as well as on
the aggregation of identity information and external information such as geo
data.
Legal foundations of mobile marketing are described on a European and
national level. Methods on how to design parts of the mobile marketing process
in a more privacy respecting and transparent way are proposed and conflicting
interests within this process are addressed.
A summary and a list of topics to be researched in future concludes the
deliverable.
